There was at one time a movie called “Field Of Dreams” and in this movie one of the most famous quotes was, “If you build it they will come”. When folks first started building websites on the Internet that quote was also correct, but my how things have changed. These days if you want to get people to your website then you need to do proper search engine ranking otherwise known as SEO.
Here you are going to learn some of the fundamental SEO techniques that you should be using on any site you build. You will find two types of search engine marketing. There is on page Website seo as well as off page Search engine optimization. On page SEO is when you create your webpages so the search engines really like them and therefore give you superior rankings in the search engine results. When it involves off page optimization, it is just the opposite. This is about developing backlinks to your website. And the more inbound links you have for your precise keywords the higher your site will rank in the search engines for those key phrases.
Here are a few tips for proper on page seo. You need to select the keywords and keyword phrases you want your site to get ranked for. As an example let’s say you have a website about weight loss and you wish to rank for the words “Learn How To Lose Weight Fast”. The first thing you will probably want to do is have that key phrase as the title of the web page. The first sentence of your page should also have the keyword focused phrase included in the textual content. Some people are unable to make the search term phrase fit in to the first sentence and still make it read properly. If so make sure it is in the subsequent sentence.
While you are creating the content for the rest of the webpage you will want to include the keyword phrase once for every 75 to 100 words of the written content. As an example, lets say that all the content works out to be 8 paragraphs in all, this means that your key phrase will be in at least 4 of these. Another thing that is important is that your phrase winds up in the final paragraph, whether or not you have the phrase in the passage before.
Alright now that the written content is optimized it is time to accomplish your off page optimization. All you need to do is to start building links for that page. In addition, you want to make sure that the links your building use your keyword phrase as the anchor text for the links. In this way when people see the keyword targeted phrase and just click on the link they will be on their way to seeing your website. Search engines use these kinds of links as a sort of voting method for your web page. This means that the more keyword targeted links you have the more favorable your page will rank.
While there are lots of ways you can generate these links, article marketing will be the best and easiest way to build plenty of high quality backlinks to your web site. This is where you create an article and place these keyword targeted links in the article or in a resource box at the ending of the article. Once that part is done take the articles and submit all of them to article internet directories. When the article directories publish your article content and other people take them from the article websites and publish them on their websites your getting an additional link.