SEO – If You Want Online Marketing Success, You Need SEO!

The times when online businesses only required a simple website and an email address are long gone. Too many countries have joined the World Wide Web and merchants all around the globe have put up shop in the world’s virtual shopping mall which emerged on the Internet.

It goes without saying that, nowadays, every business needs a website. This may not be an easy task for small-business owners, who are trying to juggle their company’s start-up process, financial turmoil and everything else related to their new enterprise. For them, there is only one obvious solution; if they want to make virtual history they will have to hire a professional website designer.

As part of their consultation, website developers should feel obligated to mention SEO, or search engine optimization, to their clients. Many of them do, others don’t. The reason why some website service providers ignore mentioning SEO is because:

– They presume the clients know about SEO, when in fact they do not.
– They assume the clients are not interested because they feel it is not a requirement to be successful on the Internet.
– They want to bill the SEO applications as a separate service later on.

Even if small-business owners, who are having their first website designed, knew about SEO, it is very unlikely they would ask for it. They may even assume it would automatically be included in their website order. This raises the question: should web designers discuss SEO up front, during initial consultations?

Many newcomers to e-commerce know little about search engines and how they operate. They believe that all they need is a website, and that in no time, their URL will spread like a wildfire by simple offline advertising and word-of-mouth. How little do they know, until months later when they abruptly wake up to realize their online business is in shambles!

Web crawlers are attracted to search engine friendly websites. Web designers know that quite well, and if they want to offer their clients impeccable services they should reveal that information up front. For convenience, they could even include SEO in their basic web design packages, or offer it as an affordable add-on option. By explaining the importance of SEO tools, they would not only help their customers, but also enhance their own reputation. Believe it or not, most people still respect honesty and appreciate all-around services.

Clients, who do not feel the immediate need for SEO, should be informed that the longer they wait, the longer they will be invisible to search engines. These clients should also be told that their costs may be substantially more if they want their website optimized later on. One of the reasons the fee could increase is because some of the original page lay-outs may be unsuitable for a user and search engine friendly design. For example: unattractive content may have to be rewritten, pages may need rearranging and slow-loading flash videos removed.

There is no doubt about it! Marketing strategies have changed and today, no business will reach top search engine rankings without SEO. Be it Google, Yahoo, Bing, MSN or Ask, they are all hungry for keywords, link building, proper page structures, HTML, or anything else that will feed their everlasting appetite for information. So, why not give it to them?!

Visit Shout SEO Services to find out more.

The Benefits of Sharing SEO Secrets with Clients

“No upfront cost”, “top rankings”, “risk free”, “incredible results” are all catch phrases thousands of SEO service companies use to snatch new clients. They flood the Internet with promises of incredible Search Engine Optimization techniques that will bring their customers fame and unbelievable profits.

Business people buying search services from SEO specialized agencies may indeed get the results they were promised. Search engine crawlers pick up their pages faster, Internet users return more frequently and online sales do increase. They have plenty of reasons to celebrate, yet some of them don’t. They feel their victory is overshadowed, because to maintain this high level of search engine exposure, they will have to continue depending on SEO agencies.

It is a sad reality, but many SEOs will keep their strategies and techniques under wraps and will not empower their clients with proprietary knowledge and skills that will allow them to become independent and search marketing savvy. What these seasoned SEO technicians fail to understand is that by denying their clientele SEO planning and implementation expertise, they may actually be missing out on the opportunity of closely working with strategic business partners.

What is in a secret?

SEO agencies believe they are solely responsible for their client’s search engine optimization needs. They are also convinced that if they reveal their strategies,

– Their clients will no longer need their Visit Shout SEO Services to find out more.
– Their tactics may be disclosed to their competition

Unlike what many SEO consultants believe, clients have the right to know what changes are being made to their website. The site belongs to them and every strategy that was implemented should be reported and explained.

Clients also have the right to know what they are paying for. This not only holds the SEO agents responsible to deliver what they promised, but it also provides the clients with a history they can reflect back on.

The advantages of sharing SEO knowledge

The Internet is an active entity and changes occur almost daily. Transferring knowledge and providing clients with valuable on-site SEO training will bring the providers and their clients closer together. They can learn from each other, share practical insights on advanced SEO tactics and exchange information when search engine marketing strategies or industry trends change.

It is a misconception that sharing information also means revealing all trade secrets and proprietary technology. Forward-thinking agencies have long understood that, despite strategic planning and tool sharing, they can still maintain their clientele. By offering in-house training sessions and keeping their clients advised on the latest hit generating strategies, SEO’s can keep their customers satisfied, loyal and coming back for more.

Keeping up with technology

An effective SEO campaign has to take all current SEO components such as keywords, link building, SEO friendly HTML, or site structure into account, as well as those strategies still being developed. To keep up with new optimization techniques, Web analytics tools are expanding, constantly growing more complicated and sophisticated. As a consequence, they are becoming more difficult to comprehend and only skilled SEO experts can fully understand and use them. This knowledge can be used to offer continued search training, a service probably greatly appreciated by their clients.

Knowledge-transfer partnerships

Clients who are eager for success recognize great opportunities that can help them reach their objectives. They also understand that online marketing strategies have become so extensive that basic SEO knowledge no longer is sufficient to consistently attract search engine bots. They need more professional know-how and consulting from capable agencies, people who keep their hands in the field night and day. In that case, who else would they go to, than the team that trained them in SEO procedures in the first place? These clients trust their SEO specialists, because they know that guidance services will be extended throughout their partnership. They can count on updates whenever content development, optimization and promotion techniques evolve, or when revolutionary technical progress has been announced.

In conclusion

SEO service agencies who share knowledge with their clients will create long-term strategic partnerships. Information can be exchanged both ways, bringing extended benefits and success to both the initial SEO provider, as well as their client.

Tips for dating, make an impact on your first date

Most likely are there no golden lane for succeeding on your first date.Emerging out as a cheery one from your first date or meeting is often a question of experience. Yet, it does not mean that you cannot strike gold on your first date. Below are a few suggestion and first date tips to help you out. Your initial real date with an online friend could be a very important day in your being if you are planning for a long term relationship with this fun guy or a woman. So, the issue that surrounds your mind is; how do I make a significant first impression?

One first date tips are to get your act together and calm down prior to the date. Do not sit around and count the hours, instead you should go for a walk, jogging, sing and dance to a melody or visit friends. This will assist you to keep your calm and amplify concentration prior to the up coming date.

Do not turn up late for the first date; be there in a timely manner. Arriving not in time will make your date distracted and nervous. My tips is to meet early, giving yourself time to calm down and get familiar with the surroundings.

Create a pleasant feeling – keep the dialogue attractive. Avoid talking about things that are too delicate on the first date, and do not under any circumstances talk about past affairs or other dates you have been on.

Do not ever pretend to be someone you are not, this first date tips can be the key to your victory. Bluster about false facts as – I was skipper of my university team and all the girls were wild about me, I was a top model 5 years ago – is not reliable and will be exposed sooner or later. First and foremost is this the day you have been waiting for, spoil your own happiness by lying. Show interest in your partnerlisten carefully to your partner and look for common interests to speak about. After all, you meet because you wish to to find out more about each other. Remember to give compliments, everybody just adore that.

Be stylish and romantic on your first date. A basic first date tips is to choose intelligent words and stay away from alcohol. Do not complicate things, stay it frank and stress-free. Polite whispers and humor can actually work in your favor; as it has for me and a number of others. Dress up for the occasion but not overdressed or over properly dressed, a semi formal clothing tend to work out best.

If you are a male, ask if you can accompany her to her home or the nearest convenient place. Do not push on for a kiss when it is clear that she is not interested. Walk your partner to the door or the spot you agreed about. Say thank you for a grand evening, and do not be afraid to let her how much you cherished to be with her this evening. If you are attracted to her, ask her for new date.

If you are a lady, thank the guy for a marvelous evening. If you like him, look directly into his eyes, linger on and say yes to his invitation for a new date. This will excite both of you and the rest of the week would be dreamy and really entertaining.

Are you geared up for your first date? Good luck, I am sure you will make a stunning impression if you pursue the dating tips above.

SEO: Step By Step Guide to SEO

Search Engine Optimisation (SEO) is the art and science of getting your website into the top of the search results for major search engines. SEO is one of the most cost effective advertising mediums. Furthermore, SEO is completely accountable. You can monitor the exact traffic you are receiving, what keywords you are receiving the traffic for, whet geographic zone your are receiving the traffic from. Most importantly you can track your exact conversion rate of your site and your ROI.

SEO is one of the fastest growing marketing mediums. In an economic downturn, the marketing department is usually the first department to see cut backs in budgets, not to mention the size of the staff base. Companies are seeing tremendous value in SEO. Despite the downturn the SEO industry is rapidly moving forward.

How to choose an SEO company

Choosing the right SEO Company can save you a lot of time and money. The easiest way to choose your SEO company is to look at the results that they have been achieving for clients. Many SEO companies will show you the rankings that they have received for their clients. It is important to look at how hard these keywords are to achieve top rankings for. For instance, if a SEO company is showing you first place rankings for a tradesperson at suburb level, it is fair to say that this is an easy word to compete for. However, if they are showing you top rankings for the most competitive keywords such as weight loss, web design, web development or banking then they are genuinely hard rankings to receive. In addition, I would recommend speaking to clients that have used the SEO company that you are looking to engage. Find at how they performed, what there delivery of service was like, if they were transparent in there communication, if they received regular communication and reporting. SEO is still a black art and many SEO experts will like to keep their trade knowledge to themselves. Choose someone that is open and transparent about their work.

How long till I see my rankings improve?

SEO takes 6-12 months for a very thorough campaign. If your site has been live for a few years and you have some good quality links pointing to your site it can take less, depending on how competitive the keywords that you are optimising for. In SEO there are two types of keywords that you can optimise for. The first is short tail i.e. weight loss and then there is long tail keywords i.e. weight loss recipes. If you are wanting to quickly increase your organic traffic, I would recommend to begin optimising for the long tail keywords. The short tail keywords can take much longer to optimise for as there is generally much more competition for that keyword.

If you are a new site, Google will take some time to trust your site. Many SEO experts talk about Google Trust Rank. This means that Google not only takes time to trust your site, it wants to see consistent increments in link popularity to your website. If Google sees a Sharpe increase in the number of inbound links to your website when you are new, you run the risk of hitting there link spike filters. Should this be the case and you grow your incoming links to quickly, you will be sandboxed or unindexed.

You should build links to your site in a consistent manner. Not only in a consistent manner, but also you should use a variety of link building techniques to build links to your site.

Some link building strategies are:

1. Directory submissions

Directory submissions are where you submit your site to general directories or niche directories. When you are submitting your site to directories it is important that you concentrate on good quality directories. Quality is far better than quantity. You can determine the quality by looking at the page rank of the home page, page rank of the sub-categories, if the sub categories have been cached by Google and if the listings in the categories are well maintained. Avoid like the plague directories that are randomly linking sites in categories. These could be link farms.

2. Article Submissions

This is where you write unique content on your industry and then submit it to article directories. This is a great way to build quality back links to your site. The key is to code the link correctly.
For instance if I wanted to link back to my website, the most contextual and effective way to link back is SEO. This link is considered to be a themed and/or contextual link. Google will see this as a very relevant link. If you write articles and link from the article body, you should see good results in your search engine rankings.

3. Blog posts

There are a few ways that you can use blog posts to help your rankings. The first way is to leave comments to posts on posts. If you are being active on blogs, for industry relevant blogs you will be considered to be active in your industry.
The second way is to get in contact with the blog owner and offer your unique content to them. In return you should get an about author link to your site. Many blogs are screaming out for content. You will get traffic, link juice and be considered an authority on your subject.

4. Forums

Forums are indexed very quickly by search engines because the content is frequently updated. Further, forums get a lot of traffic and if you are a trusted forum member you can generate plenty of traffic and get contextual links to your site. I would advise getting in contact with the forum owner before placing any links on forums. Let the forum owner know of you credentials and let them know that you can add to the community by giving expert advice. In return you ask the forum owner if you can put your link in your email signature.

5. Bookmarking sites

Google likes to see that your links are created naturally. This means that the content that you offer on your site is good enough quality that people want to link to it and they want to share it on social networking sites, or reference your content as an authority on the subject. This is the best form of linking. The key is to create fresh and unique content.

How much does SEO cost?

The cost of the campaign hinges on many thing.

– How competitive your industry is
– How many keywords you are optimising for
– What link techniques you incorporate
– How large your site is

After your initial campaign has been completed you should look into a maintenance campaign. This will give you long term stability in your rankings.
Hopefully this article has set you on the right track and answered your SEO questions. Now is a better time than ever to SEO your site. Over time SEO will become more competitive and in turn expensive.

Visit Shout SEO Services to find out more.

Here Are A Few Simple Suggestions For Your Search Engine Marketing Efforts

There was at one time a movie called “Field Of Dreams” and in this movie one of the most famous quotes was, “If you build it they will come”. When folks first started building websites on the Internet that quote was also correct, but my how things have changed. These days if you want to get people to your website then you need to do proper search engine ranking otherwise known as SEO.

Here you are going to learn some of the fundamental SEO techniques that you should be using on any site you build. You will find two types of search engine marketing. There is on page Website seo as well as off page Search engine optimization. On page SEO is when you create your webpages so the search engines really like them and therefore give you superior rankings in the search engine results. When it involves off page optimization, it is just the opposite. This is about developing backlinks to your website. And the more inbound links you have for your precise keywords the higher your site will rank in the search engines for those key phrases.

Here are a few tips for proper on page seo. You need to select the keywords and keyword phrases you want your site to get ranked for. As an example let’s say you have a website about weight loss and you wish to rank for the words “Learn How To Lose Weight Fast”. The first thing you will probably want to do is have that key phrase as the title of the web page. The first sentence of your page should also have the keyword focused phrase included in the textual content. Some people are unable to make the search term phrase fit in to the first sentence and still make it read properly. If so make sure it is in the subsequent sentence.

While you are creating the content for the rest of the webpage you will want to include the keyword phrase once for every 75 to 100 words of the written content. As an example, lets say that all the content works out to be 8 paragraphs in all, this means that your key phrase will be in at least 4 of these. Another thing that is important is that your phrase winds up in the final paragraph, whether or not you have the phrase in the passage before.

Alright now that the written content is optimized it is time to accomplish your off page optimization. All you need to do is to start building links for that page. In addition, you want to make sure that the links your building use your keyword phrase as the anchor text for the links. In this way when people see the keyword targeted phrase and just click on the link they will be on their way to seeing your website. Search engines use these kinds of links as a sort of voting method for your web page. This means that the more keyword targeted links you have the more favorable your page will rank.

While there are lots of ways you can generate these links, article marketing will be the best and easiest way to build plenty of high quality backlinks to your web site. This is where you create an article and place these keyword targeted links in the article or in a resource box at the ending of the article. Once that part is done take the articles and submit all of them to article internet directories. When the article directories publish your article content and other people take them from the article websites and publish them on their websites your getting an additional link.

How to Optimize Your Site to Get More Traffic

Optimizing your site for search engines is an important step to getting indexed in the search engines which will help you rank higher and get you more traffic. One of the biggest mistakes marketers do is either they don’t optimize their site or the over optimize their site. There is a happy medium that should be reached to gain better optimization.

First of all the worst thing you can do is over optimize your site. Search engines look down on this and consider it as spamming. The more natural your site looks and the easier it is to comprehend by the reader, the better you will do in optimizing your site and looking good to the search engines. The biggest mistake is using too many keywords or having poorly unreadable material on your pages. By using good search engine optimization you will be able to generate more traffic and potentially more sales to your site.

The most important aspect is to make sure your spelling and grammar are correct. Once you come up with a draft, proof read it, make changes and then do the process over again. A good rule is to edit your content at least three times to get it right. You want your readers to understand what you are trying to convey to them or it won’t get read. Make sure you understand what you are trying to write and maybe get an opinion from someone and get feedback or pointers on the subject and make necessary changes.

Make sure your page titles are relevant and descriptive to your content. Make it simple and it will make it easier for the search engine to find it and people to choose your link to click on. By having a good descriptive title, it helps people scan through the search engine results and decide if your site is relevant to what they are looking for.

Use relevant tags in your link text, titles, descriptions, and keyword and header tags. Make sure you don’t stuff these with keywords. The maximum amount of keywords you should use is around 3 or 4 and they must also be used in your content body. Don’t add extra keywords, this will cause the search engines to see your site as spam.

Make sure your keywords are right, they should be relevant and exact for the information you are trying to get across in your content body. They need to be suitable for the site content to be relevant when a search engine is finding your site. If you stuff keywords that aren’t relevant to the site page, you won’t rank high in the searches.

Use your keywords in the content of your pages. If you are writing around 500 words in your content you should have a maximum of 5 keywords in all of that content, with 2 to 3 in the first 100 words written. It’s very important to not over use keywords as it will look like spamming and could also be unreadable when a real person goes to your site for information. It’s very important to make your content of good quality and readability. You want to strive for quality not quantity, so use your keywords sparingly and in relevant ways. When writing content you want to have at least 200 words with 500 words ideal. If you go over 1000 words then the search engines will stop indexing it.

Remember that even though you are trying to attract the search engines to your site, you are writing your content first and foremost for the human readers. When people visit your site, they are looking for what you have to offer, and so does the search engines. So it needs to be perfectly readable. A reminder is, if you and maybe another person you know understand the content, it is considered readable. Don’t add extra technical terms, since most people don’t pay attention to that anyway. Make your content as friendly and organic as possible.

SEO Copy Writing – Some Important Points

There is a distinctive difference between normal copywriting and SEO copy writing . The SEO copy writing procedure pertains strongly to the web and is written mainly for improved search engine optimization. Often SEO copywriting is considered easier a concept to handle than normal copy writing. To carry out SEO copywriting, the writer need not have to be highly creative. Only things required are subject relevance, genuine, and without any grammatical error.

There are a lot of newcomers who have a feeling that seo content writing is just about altering the sentences with fitting keywords and newer words. There are many who follow this concept blindly. But, many fail to understand that such a concept can lead to creation of a meaningless and haphazard text. The end result will not be of any relevance to the reader. So, it is necessary to develop meaningful contents while taking ideas from the web. Also, stuffing too many keywords can result in marking the content as spam in popular search engines like MSN, Google, and Yahoo.

SEO professionals from every corner of the world work hard to make their websites achieve the highest ranking in search engines. But success is difficult due to strong competition. Moreover, many of these SEO professionals fail to follow the basic points of SEO in order to make their sites excel beyond limits. Some of the points that most of the SEO copy writers fail to consider are listed below:

Spelling and grammatical errors- Although most of the word processors feature ‘auto-correct’ options, but at times these tools fail to provide the correct results. There are thousands of websites where contents are filled with grammatical and spelling errors. Content with such errors deter readers from any further reading. This results in creating a negative impression about the site on mid of readers. So naturally, the site misses out on popularity and fails to attract traffic.

Very boring content – The content needs to be catchy enough to attract interest of the reader. It should be simple in approach for clear understandability. Use of sub-headings, interesting phrases, and relevant points are necessary to create a positive impression among the readers. A boring, uninformative content will never gain acceptance from the reader. As a result, the site will suffer badly.

Plugs – Inclusion of unnecessary plugs can make the readers lose interest from the site’s content. They will go away without even going through the content. Plugs are necessary but the approach needs to be carried out in a careful manner.

SEO Strategy – Building a Personal Brand

One of the latest buzzword expressions in the exciting world of Search Engine Optimization is “Personal Brand”. For all of those business owners and consultants unfamiliar with the meaning of Personal Brand, it is pretty much self explanatory. Developing your own personal brand instead of signing onto a familiar online company brand has numerous recognized benefits and will make you definitely stand out from the crowd.

New clients are always looking for cutting-edge and innovation. With your own independent products and brand, a solid SEO strategy and targeted marketing, your online reputation will be unstoppable and will land you even more customers.

Climbing the Google rankings is much easier for entrepreneurs with a genuine personal brand. They do not get lost in the big melting pot of related namesakes and their uniqueness is more recognizable when participating in social media networking campaigns. Indeed, working the crowd is not only profitable for pop stars, but even the smallest business can expand its horizons drastically by taking advantage of social networks such as YouTube, Twitter, Blogger, Flikr, My Space and Facebook.

If you carry a personal brand, portray yourself in a positive light. As part of your SEO strategy, identify your strengths and capitalize on them. Utilize every media available to you to spread the word about your enterprise and, remember, some of the key social media networking websites are free.

The sooner you make it into the spotlight, the quicker your search engine rankings will improve. If you are uncertain on what to get your personal brand highlighted, continue to read on.


A weblog or blog is a website where events, products, ideas, or thoughts are described and revealed through written content, graphics or videos. Blog websites can be hosted by a company or personal domain and are updated frequently. Signing up with them is a great way to build a strong reputation fast, or to get known in specific industries, which are related to your business. Blogging can strengthen your company, attract customers and, through your profile page, show who you are.

Guest blogging

Having your personal blog may not be enough, even if you update the content regularly and keep it fresh. Posting additional articles on similar and related websites can be even more beneficial. You can expand your audience of readers and enhance your online reputation.


Twitter and blogging are based on similar concepts. While blogs have no set length, text-based Tweet posts cannot display more than 140 characters. Blogs can be read by most everyone, while Tweet followers need to be subscribed to the tweeter’s profile page.

Business networking

LinkedIn and Plaxo are two key business networking sites. They are often used by smart business people to display their professional profile and career history. Through these, and similar sites, old contacts can reconnect and new ones can be found.

Presentation uploads

Workshops, seminars, and conferences are a great way to impress potential business partners and clients. Uploading your presentations on sites, such as SlideShare and Scribd will allow viewers to download and review your speeches and supporting documents. It will also give them a chance to share it with others, which is a great way to continue optimizing you and your company’s name.

Video presentations

Although not much different from seminar speech uploads, video uploads can highlight a variety of life presentations and increase your online exposure, especially if you use targeted headlines, specific keywords and title tags. Most people today are familiar with websites like YouTube and Vimeo, virtual markets where creative and topical videos frequently enjoy viral growth and draw millions of hits.

Whatever strategy you finally decide on, make sure to let the social networking force work for you. Use all venues available online and keep adding to your repertoire as much as you can. Sign up for profile pages on prominent sites such as Facebook, Digg and StumbleUpon, and contribute to social media communities any chance you get. The more exposure you have, the quicker your personal brand will become a major hit on all key search engine ranking pages and lift your profit margin to new heights.

Visit Shout SEO Services to find out more.

Instant traffic is the way to make sales , article marketing is the way to instant traffic

One way of promoting your website and product can be achieved for free. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income.

Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings.

How does this work?

Write articles relating to your website and submit them to “free content” submission sites. Easy to do, takes little time and can increase your website traffic, sales and of course, your income.

How can article writing boost traffic and income?

The article on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.

If they do, your article will include a link back to your site. And anyone who reads the article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to websites so they can determine the importance of a certain site.

The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results.

If you site is into promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.

There are also those who already have specific things they need on their mind but cannot decide yet between the many choices online. Chances are, they may stumble upon one of your articles, gets interested by the contents you wrote, go to your site and became enticed by your promotions. See how easy that is?

Search engines do not just index the websites, they also index published articles. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

And to think, no effort on your part was used to bring them to your site. Just your published articles and the search engines.

It is no wonder why many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.

Getting their site known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

The good thing with articles is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content site. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

If you think you are wasting your time writing these articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.

Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.

Nothing like getting benefits for something you got for free.

The basics of SEO Link Building

Nobody will deny that ‘links reflect value on the web’ and that ‘link building’ is one of the most important, yet confusing tasks when it comes to Search Engine Optimization (SEO).

Link building is an essential part of Search Engine Optimization and to understand how website ranking works you will have to familiarize yourself with search engine visibility, link popularity, PageRank, and other basic linking tools and tactics.

Beginners, who have little or no SEO link building experience can start by exploring various search tools and techniques to help locate and identify backlinks their competitors are using. Knowing the host sites which allow links pointing back to your competitor’s site can help you determine where you too could subscribe to post links to promote your site.

Quality links are the ultimate spider bait and those tiny ‘bots’ love it as much as bees care for honey. In other words, even beginners can drastically increase their website’s visibility by launching lots of premium links, which will then be spotted by search engine crawlers, robots and spiders, who will report the gathered information back to their respective search engines.

Properly designed link building strategies usually incorporate basic techniques, and can include essentials such as, link popularity, internal link structure and off-site submissions.

Increased link popularity

The major search engines all have their own set of ranking algorithms. Some, like Google, will pay more attention to the quality of links, while others, such as Yahoo, prefer quantity. Whatever rules are in place, they all have one thing in common; all ranking results revolve around links and link building strategies.

Search engines believe that, if other websites and companies place your links on their site, you must be good. The more host sites accept your links, the more popular you are and the higher your search engine ranking score will be. Indeed, popularity paves the road to fame and fortune.

Internal link structure

It has been said that a website performs best if it not only enjoys lots of external links, but also has a tightly-knit internal structured. Links throughout a website have to be in obvious places and quite visible. Hyperlinks have to stand out and should be bolded, colored or in Italics. If you prefer to ignore this general rule, your visitors may miss your links, get frustrated and navigate away from your site. Check your links frequently and correct, or remove, broken ones. Good traffic flow is important and so is PR.

PR or PageRank

Named after Larry Page, PageRank is a link analysis algorithm used by the Google Internet search engine to determine a page’s relevance or importance. The system is designed to count link votes to determine which pages have the most votes, show relevance, and are the most popular.

Off-Site Submissions

All links have value! Outside of using internal links and inbound backlinks, there are various other ways to attract the attention of website fans and key search engines. The following SEO components should be part of any premium link building strategy:

• Article and Press Release Publications
• Blogging on your personal or host sites
• Directory Submissions
• Social Media Posts
• Forum, Group Postings and Classified Ads
• Review releases
• Including links on personal and business emails


Building and maintaining links is critical to any great marketing strategy. Although it can be a bit tricky at first, once you understand SEO fundamentals and have applied these basics to attract search engines, the rewards will be overwhelming. Search engines will recognize your importance, your rankings will go through the roof, and before you know it your site will be the most popular one in its field, on the entire World Wide Web!

Visit Shout SEO Services to find out more.